All Shapes and Sizes

Art Direction
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Virtus Australia


Donating sperm is a generous act that enables others to fulfill their dream of having a family. For many individuals and couples, using donor sperm is their only chance of having a family. We were asked to take a light hearted approach to sperm donation in our creative whilst at the same time addressing the associated stigma. Sometimes, a little cheek goes a long way and this campaign asks our audience to drop their guard and consider donation and what it could mean for a couple in need.

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Sperm donors come in all shapes and sizes

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