Feb 2022

The Advanced Genomics Collaboration

Brand Identity
Digital
Creative Direction
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Client

Illumina / The University of Melbourne

Overview
Illumina and the University of Melbourne are partnering affordable, scaleable next-generation sequencing with the research expertise, infrastructure, systems and analysis needed to implement genomics into routine clinical care.​

TAGC is providing our collaborators with access to faster, more affordable sequencing, global-scale bioinformatics, insightful health economics resources and biomedical industry commercialisation expertise.

Studio Quarantine's charge was to develop an original identity for The Advanced Genomics Collaboration that differentiates them from existing labs and clearly stated their purpose. At the same time, there was a desire for the identity to visually acknowledge the parent entities in the final resolve. We were also asked to design and develop their digital presence and design a suite of collateral infused with the new look and feel of the brand.

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What we did

- Branding
- Strategy
- Naming
- Creative Direction
- Copywriting
- Website Development
- Collateral Design
- Digital Brand Guide

Project Partners
The Reactor

View the project website
www.tagcaustralia.com

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Client

The University of Melbourne

What our client says

The team at Studio Quarantine have been a delight to work with! They surpassed our expectations in achieving a seemingly impossible task of cohesively and attractively combining two brands. 

They have worked on every part of the project, from branding and key messaging development, to creating websites and designing and printing assets at the drop of a hat.

Zoe Stephenson

Strategic Partnerships Specialist

Gallery

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