Dec 2020

Moments of motherhood

Art Direction
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Client

Virtus Health

Overview

Currently, we have a shortage of women who are willing to become egg donors. Virtus Health asked Studio Quarantine to develop a campaign to help increase the number of donations across Australia with the hope that more families struggling to conceive can realise their dream of becoming a family.

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Copywriting
A gentle approach

Donating means so much more than just providing eggs.

Our creative approach was centred around the notion that you're also donating the joy and love that comes with having a family.

Donating the real moments of motherhood.

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Campaign Development

The campaign was rolled out across a number of social channels as a short animation to generate an increased number of egg donations.

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Gallery

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