Currently, we have a shortage of women who are willing to become egg donors. Virtus Health asked Studio Quarantine to develop a campaign to help increase the number of donations across Australia with the hope that more families struggling to conceive can realise their dream of becoming a family.
Donating means so much more than just providing eggs.
Our creative approach was centred around the notion that you're also donating the joy and love that comes with having a family.
Donating the real moments of motherhood.
The campaign was rolled out across a number of social channels as a short animation to generate an increased number of egg donations.